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Base, lips, eyes

Best makeup brands, ranked

Foundation, concealer, lips and eyes. Shade range carries real weight in this category's score: a base product that only matches half the country is a worse product, however good the formula is.

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The ranking

#1Most popular$$$

Fenty Beauty

The brand that made a 50-shade foundation range the industry's minimum standard

4.34.3 out of 5Best for finding a genuine foundation match, particularly in deep and olive tones
  • 50+ shade foundation range
  • Cruelty-free
  • Industry-leading shade matching
Fully vegan rangeCruelty-freeEasy returnsOnline shade finder
Fenty Beauty logo8.4TrustScore /108.4 out of 10 — Excellent
Read full reviewVisit store
#2$

e.l.f. Cosmetics

Fast-follower makeup at drugstore prices, with a vegan and cruelty-free range throughout

4.24.2 out of 5Best for getting a prestige-makeup look without prestige pricing
  • Fully vegan range
  • Leaping Bunny certified
  • Prestige performance at drugstore prices
Fully vegan rangeCruelty-freeEasy returnsLoyalty / rewards programme
e.l.f. Cosmetics logo8.0TrustScore /108.0 out of 10 — Excellent
Read full reviewVisit store
#3$$$

Rare Beauty

Ultra-pigmented cream formulas with the best one-handed packaging in makeup

4.24.2 out of 5Best for cream blush, and anyone who needs accessible packaging
  • Accessibility-led packaging
  • Cruelty-free and vegan
  • Cream formulas that read as skin
Fully vegan rangeCruelty-freeEasy returns30+ shade range
Rare Beauty logo7.9TrustScore /107.9 out of 10 — Very good
Read full reviewVisit store
#4$$

Glossier

A brand that sold an aesthetic better than it sold formulations

3.93.9 out of 5Best for a minimal, sheer, no-makeup look
  • Boy Brow and Cloud Paint
  • Cruelty-free
  • Strong direct retail experience
Cruelty-freeEasy returnsShips internationally
Glossier logo7.2TrustScore /107.2 out of 10 — Very good
Read full reviewVisit store

Makeup products we have reviewed

Pro Filt'r Soft Matte Longwear Foundation
Most popular20% off first order
Fenty Beauty

Pro Filt'r Soft Matte Longwear Foundation

4.44.4 out of 5
$40
Halo Glow Liquid Filter
Buy 2 get 1 free
e.l.f. Cosmetics

Halo Glow Liquid Filter

4.44.4 out of 5
$16

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