Advertising and affiliate disclosure

The short version

Some links and coupon codes on TrusteDiva earn us a commission when you buy through them. Brands can also pay for clearly-labelled partner placements.

Neither of those changes a score, a rank, or a review.

Affiliate links

Where a link earns a commission, it carries rel="sponsored nofollow" in the markup and the page shows an affiliate notice above the content it applies to — not buried in the footer.

You never pay more because of an affiliate link. The commission comes out of the retailer's margin, not out of your price.

Crucially, the commission rate does not vary by score. We earn the same on a brand we rated 9.5 as on one we rated 4.5. There is no version of this site where recommending the worse product makes us more money.

Paid partner placements

A brand can pay to appear in a partner slot. When it does:

• The card carries a visible "Paid partnership" chip wherever it appears.
• The brand's review page says so, in the review itself, in plain language.
• The brand's TrustScore, axis breakdown, ranking position, pros and cons are produced by exactly the same process as every other brand.

A worked example, because this is the sort of claim that should be checkable: our current partner brand holds the lowest value score on the entire site, and its review says the modern actives range does not justify its pricing. That is what "payment does not change the score" means in practice.

What we do not accept

• Payment in exchange for a specific score, rating or ranking position.
• Payment to remove or soften a criticism.
• Advance review of an article by the brand it is about.
• Gifted products in exchange for coverage. Where a brand sends a sample unprompted, the review says so.

Coupon codes

Codes on this site are tested before publishing and re-checked weekly. Some are exclusive arrangements that pay us a commission; those are marked "Exclusive". A code that stops working is marked expired rather than left up.

Regulatory basis

This disclosure is written to meet the FTC's Guides Concerning the Use of Endorsements and Testimonials in Advertising (16 CFR Part 255) and the ASCI Guidelines for Influencer Advertising in Digital Media, both of which require material connections to be disclosed clearly and prominently, close to the recommendation itself.

Questions

If anything on this site looks like an undisclosed paid placement, tell us. We would rather fix a labelling mistake than have you assume the worst about the whole site.