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Shampoo, oils, treatments

Best haircare brands, ranked

Shampoos, conditioners, oils and scalp treatments, scored on what they do over six weeks rather than what your hair feels like the first evening.

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The ranking

#1Best for damaged hair$$

Olaplex

The bond-repair chemistry that created a haircare category, still the reference for damaged hair

4.34.3 out of 5Best for bleached, coloured or heat-damaged hair that has lost its structure
  • Patented bond-repair chemistry
  • Vegan and cruelty-free
  • No.3 is a genuine category-definer
Fully vegan rangeCruelty-freeEasy returnsParaben-free
Olaplex logo8.3TrustScore /108.3 out of 10 — Excellent
Read full reviewVisit store
#2Best for beginners$

The INKEY List

Single-active skincare with plain-English labels — the beginner-friendly answer to The Ordinary

4.34.3 out of 5Best for learning what each active does without a chemistry degree
  • Plain-English ingredient labelling
  • Cruelty-free
  • Free advice service before you buy
Fully vegan rangeCruelty-freeEasy returnsParaben-free
The INKEY List logo8.2TrustScore /108.2 out of 10 — Excellent
Read full reviewVisit store
#3$$$

K18

Peptide bond repair in four minutes, with a price per use that asks you to care about the time saved

4.24.2 out of 5Best for badly damaged hair where a single treatment needs to do a lot
  • Four-minute leave-in treatment
  • Peptide keratin repair
  • Vegan and cruelty-free
Fully vegan rangeCruelty-freeParaben-freeSulphate-free
K18 logo7.8TrustScore /107.8 out of 10 — Very good
Read full reviewVisit store

Haircare products we have reviewed

No.3 Hair Perfector
Best for damaged hair20% off No.3
Olaplex

No.3 Hair Perfector

4.44.4 out of 5
$30
Leave-In Molecular Repair Hair Mask
K18

Leave-In Molecular Repair Hair Mask

4.34.3 out of 5
$75

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